This excerpt is from Craig MacAndrew & Robert B. Edgarton, Drunken Comportment: A Social Explanation 165, 173 (1969)
"..the way people comport themselves when they are drunk is determined not by alcohol's toxic assault upon the seat of moral judgment, conscience, or the like, but by what their society makes of and imparts to them concerning the state of drunkenness...The moral, then, is this. Since societies, like individuals, get the sorts of drunken comportment they allow, they deserve what they get."
When the authors say "they deserve what they get," they are referring to legal culpability and disallowing criminal defendants to use evidence of voluntary intoxication as a defense or as evidence that they did not have the requisite intent necessary to commit the acts of which they are accused.
I know that this book was written almost thirty years ago, but I was unfamiliar with this theory and I find it quite interesting.